Yes, I know - everyone is on Instagram.

Hard to admit, we didn't make the group of early adopters on this one. Yes, my hi-tech self, proud owner of the very first Blackberry, beta-tester of the Creative Cloud and many other innovations - I was practically the last human being on earth to open an Instagram account last February.

And it came out of nowhere. I kind of got inspired by an Australian filmmaker and photographer - Hailey Batholomew of You can't be serious - and by her project 365 Grateful. After hearing the story of the project (check out the website, it is absolutely amazing), I decided that I wanted some small way to celebrate gratitude, and that it would be a 'side' project, although still somehow connected to our company brand identity.

The idea of using the phone to capture small moments of gratitude came immediately - I always have my phone with me, it's there, handy, to document anything that crosses my path. And voila - the idea of joining the community of Instagram-mers was born.

If you are on Instagram, come by and say hello. Get a cup of coffee and spend time (virtually) with us. We appreciate the dialog on all platforms, and this is just our latest online adventure. Connect with us @earchphoto and celebrate gratitude each day with us.

With gratitude,

E.