Yes, I do indeed photograph beauty and fashion occasionally - but where do I see beauty in the world? In hospitals, first and foremost - the place where we take fear away and give hope. The place where we innovate, and solve problems. That is where I see beauty.
And another place of 'beauty' to my eyes are industrial plants. The place where we have power over nature, and we push our limits further. Yep - odd enough maybe - but just put me on a pipeline or let me walk around a chlorination pool and I'm on top of the world.
There is indeed a common thread - common with our brand and I guess with me as a person since photography is a representation of how I see the world. Powerful, Fearless, Visionary, Unlimited. That is our role on this earth as I see it - and that's what invariably lands in front of my camera.
That is my idea of beauty. Powerful, Fearless, Visionary, Unlimited Beauty.